Recently, statistical analysis agency Strategy Analytics released the 2019 global smartwatch shipment report. In 2019, global smartwatch shipments increased by 44% year-on-year to 12 million, of which Apple Apple Watch and Samsung accounted for Most of the share.
And for everyone, the concept of smart bracelets, indeed, facing the price difference of several times or even dozens of times, it is totally unreasonable to compare the smart bracelet and the smart watch. But the rise of the smart bracelet also shows that the “wearable device + smart” combination really solves people’s specific pain points.
From the user’s point of view, many people do not use the full function of smart watches and even smart bracelets, and more are just used as an auxiliary for life. The pedometer is probably the original prototype of the smart bracelet. Since it is a pedometer, its design focus is light, which is also the core of the design of the smart bracelet, with more peace of mind.
The smart bracelet is derived from functions such as a pedometer. The development concept is actually a path of “daily recording – sports record – health management”, but at the same time, for the light and endurance, the smart bracelet screen will not do much. At the same time, the lighter the better on the system, the lower the playability of the smart bracelet and the fewer functions, and it is likely that some functions will depend on other platforms.
However, the promotion direction of smart bracelets has gradually changed from “intelligent entrance” to “healthy life steward”, and has become a collection of functions such as heart rate monitoring, blood oxygen detection, sleep monitoring, etc., while at the same time in sports. Multi-applications also make it gradually become “sports, health”, let smart bracelets and other smart devices pair with each other and play its portability and convenience as a bracelet, which may be the future of bracelets should really develop. direction.
The larger and more scalable of the smart watch’s screen indicates that the smart watch will be more diverse in its gameplay. It has the ability to get rid of the existing platform, so if it is comprehensive, the experience of the smart watch is absolutely superior. In the smart bracelet, after all, the latter is more like the castration derivative of smart watches.
The experience of smart watches is tied to their selling price, especially now that the acceptance of wearable devices is still rising rapidly, that is, “taste the new period”, still not in the “pursuit period”, this category is even more High-end products are difficult to play before the middle and low-end products are fully popularized.