According to a report by market research firm ABI Research, in the first quarter of 2014, the sales of health trackers represented by smart bracelets exceeded 2.35 million units, four times that of smart watches. This is just a quarterly sales. Among them, Fitbit has the highest market share in the smart tracker market, defeating competitors including Jawbone, Garmin, Nike, and Misfit Shine.
For the domestic market, the products are more complicated, and the products of large factories and small factories are overwhelming, especially the relative technical content is limited. There are also a few products that enter the market. However, more and more Internet companies began to waddle quietly, including Baidu and Xiaomi. Putting prices down to a relative extreme is a fatal blow to cottage manufacturers.
In addition, Huawei glory, Cavosmart, and other manufacturers have begun to officially sell their own WeChat bracelets on platforms such as Jingdong. Behind the scenes is the promotion of Tencent, from another perspective to understand the market demand and development of the bracelet. There is also data showing that in 2014, the global shipment of wearable smart terminals will exceed 100 million units, and by 2018 it may exceed 300 million units. The Credit Suisse Group’s forecast report believes that the market size of global wearable devices is expected to reach 30 billion to 50 billion US dollars in the next two to three years.