Is the smart bracelet completely useless? Obviously not! In 2014, the shipment volume of smartphones in China reached a peak. Many entrepreneurs aimed at this market, and the function directly imitated foreign products, and it was also the most popular function – health.
One of the values of the bracelet is that the hardware is the first tool to provide records for the majority of users, while popularizing the habit of users logging data through Internet tools. In the DT era, many seemingly useless data needs to be recorded, such as the user’s reading habits, the user’s walking data, heartbeat data, weight, height, etc., all have the opportunity to be recorded. The bracelet product is the first hardware that is provided to the user in the hardware field. After the bracelet, there are products that start to record the user’s own data, such as sphygmomanometers, weight scales, etc., which are springing up, functionally and bracelets. The same is true, except that it provides data records in the vertical domain. For the majority of users, users have begun to consciously record their own physical conditions, and health prevention is also a major improvement.
The second value is the transition. The connection between the mobile phone and the software is not very smooth. Although the mobile phone can be carried around, it exists only if it is attached to the skin, that is to say, it is still unable to accompany the user 24 hours after all, and the software alone cannot realize great value. The bracelet product happens to be in the middle, and the user is connected through the mobile phone, which is the transition bridge. Even if it is replaced by a product in the future, the transition value of the bracelet is irreplaceable. After all, it is impossible for the user to suddenly accept something new.