Fitness tracker equipment, in my opinion, is not a category. It is more like an upgrade of traditional things: watches are upgraded to smart watches, rings are upgraded to smart rings, and sports shoes are upgraded to smart sports shoes. There will always be people who don’t wear watches. Some people don’t wear rings. Some people don’t wear sports shoes. However, some people still wear watch rings wearing sports shoes.
If the smart band can get rid of the smartphone as a standalone product. And in the functional area homogenized with the smart bracelet, it is more convenient and more efficient to experience. Is this more attractive to consumers?
Users’ tastes change every moment, and their needs change, so attracting ordinary consumers and business users with multi-functional devices and rich third-party software is the way out for veryfit smart wristband devices.