Based on a market survey of the first quarter of 2017, Mintel, the world’s leading independent market research and consulting firm, reported that China’s most popular smart wearables are smart bracelets, with 52% of Chinese citizens owning smart bracelets. In addition to sales and penetration, Mintel’s report also shows that 32% of Chinese urban netizens only regard smart wearable devices as a fashion.
Smart wearable devices should be functionally separated from the phone’s dependencies and differentiated from general smartphone features. As a result, smart wearable devices can reflect their own uniqueness, thus gradually infiltrating consumer life, changing consumer habits, and finally gaining a foothold in the market.
Based on the needs of consumers and the market, we must not blindly load functions for products, but rather have unique features while implementing functions. This involves the key to a user’s stickiness, the functionality is real and effective, and it is unique and at the same time, so that it can capture the hearts of consumers.